About
Why Portugal

The official gateway for music export. A non-profit cluster bringing our nation's diverse musical sounds to the global stage since year 2016.

ABOUT US

Building a sustainable future for Portuguese creators

WHY Portugal is Portugal’s export office for music, founded in 2016 by AMAEI and working on behalf of all Portuguese music sectors. WHY Portugal is a registered non-profit association supported by AUDIOGEST and Fundação GDA through their respective neighbouring rights cultural funds; and for select missions and projects we also work with AICEP Portugal Global – Trade & Investment Agency and DGartes, the Portuguese Arts Council.

WHY Portugal is a member of EMEE – European Music Exporters Exchange, and a member of ESNS Exchange.

WHY Portugal operates on a dual front: supporting the national music industry while engaging with international showcase festivals and strategic global partners.

In international markets, we:

  • Establish partnerships to promote Portugal’s ‘Country Focus’ at international showcases and conferences;
  • Develop partnerships with major events to secure better conditions for Portuguese professionals and artists (discounts, collective missions, etc.);
  • Promote the national music industry to international programmers and festival bookers to ensure Portugal remains a priority on their event agendas.

National professionals and artists can reach out to us whenever they:

  • Seek more information regarding international markets;
  • Have questions about their internationalization strategy;
  • Require advice or assistance in contacting international industry professionals;
  • Wish to share suggestions and add value to our mission.
TEAM

Ana Rita Feijão

Executive Director

Guilherme Dourado

International Coordinator

Our advisory board

Jorge Dias

GigRocks!

Sandrine Crisóstomo

Algarpalcos

Ana Neves

AUDIOGEST

Francisco Borges

Fundação GDA

Tânia Monteiro

Produtores Associados

Institutional partners

Support

Member​

Explore the Opportunities Shaping the Future of Portuguese Music.